Inman | Christy Murdock
For many real estate agents and brokers, the past couple of years have been a seat-of-your-pants wild ride, where it was possible to forget about marketing in favor of serving the clients who seemed to magically appear in many markets. That means that for a lot of agents, especially those who are newer to the industry, developing a boots-up marketing strategy may be a new endeavor.
The good news is that it’s not complicated to put together your marketing plan. It just requires time and consistency. You already know the basics:
- Core content like blog posts, video content or podcast episodes
- Distribution of that content through social media and email marketing
- Ongoing engagement through those same platforms as well as top-of-mind cultivation of your farm through direct mail
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