Using real estate hashtags on social media: a crash course

Photo by Allie Smith on Unsplash

RISMedia | Alexis Petersen

If you’re already marketing your real estate business on social media, then you know how important hashtags are, especially when marketing to millennials.

Hashtags—a combination of letters, numbers and emoji starting with the # symbol (e.g., #RealEstate, #AnnArbor)—categorize content on social media and make it more discoverable. Anyone who clicks on a hashtag or searches for it will see results with all the posts tagged with it.

There are some formulas that generally work when it comes to using hashtags within real estate. Take a look at some of these go-to suggestions, and then search for other posts with similar hashtags to learn what the tag of the moment is on any given day.

Find the tips here: A Quick Guide to Using Hashtags in Real Estate Social Media