Redefining Real Estate: The Influence of Artificial Intelligence
RISMedia | David Bluhm Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to...
Category : Real Estate Trends
Life events are moving the real estate market
REALTOR® Magazine | Rasheeta Turner Since the beginning of time, humans have moved from one place to the next. Mass migrations like the Gold Rush...
Five ways to close a real estate deal
RISMedia | Buffini & Company Although the real estate market is shifting seemingly every day one thing remains constant — there are always people who...
Where should I post? 3 steps for choosing a social media platform
Inman | Jessi Healey In today’s digital age, having a social media presence has become essential for businesses of all sizes. However, with so many social...
The Playbook: Reaching out to past clients
RISMedia | Devin Meenan In real estate, the closing of a sale may complete the transaction, but a good agent knows that doesn’t represent the...
How to create great marketing content in seconds with ChatGPT
Inman | Bernice Ross What if I told you that you could create a 12 month marketing plan for your new listing, create reams of lifestyle...
There are now more households with pets than children
RealTrends | Tannistha Sinha The U.S. now has more households with pets than with children, according to a recent analysis by the National Association with Realtors (NAR)....
There’s never been a better time to switch up your marketing and branding
Inman | Christy Murdock Spring is a time for renewal, not just in the natural world but also in your business as well. It’s also...
Augmented Reality and Generative AI Could Transform Future of Real Estate Marketing
NATIONAL ASSOCIATION OF REALTORS® | Spencer High Augmented reality and image generation through generative artificial intelligence are two emerging technologies that could play a key...
The importance of cybersecurity in today’s real estate industry
At John L. Scott, our top priority is the well-being of our brokers, staff and clients, and a major part of that is enabling cybersecurity...