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Survey: Pets Drive Homebuying, Renovation Decisions

Realtor Magazine | Melissa Dittmann Tracey

There are more American households with pets than children, and studies show that home buyers’ furry friends increasingly influence the type of home or remodeling project buyers choose. So, real estate pros need to be tuned in to the needs of their clients’ pets.

 “Whether selecting pet-friendly materials or incorporating built-in feeding stations and cozy nooks, homeowners are designing spaces that prioritize the needs of all family members, including pets,” says Marine Sargsyan, an economist at Houzz, a home remodeling website. “This highlights the important role pets play in shaping how people invest in and customize their homes.”

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