Inman | Laura Viñalet
Marketers don’t intend to confuse or exclude their audience — quite the opposite. The vast marketing discipline covers everything from strategy and branding to advertising, public relations, social media, analytics, email, research, digital and more. With so many constantly changing platforms and consumer behaviors to keep up with, it’s no wonder marketers try to simplify their knowledge to make it more accessible to everyone.
Read more: 39 branding and marketing terms to learn now
