Inman | Christine Carr
As real estate agents we know we should be creating and leveraging an online presence, but why is it so hard? As Head of Agent Development at Luxury Living Chicago, I work with residential real estate agents to help them feel more comfortable putting themselves out there — especially on social media.
The first step is to take the plunge and start posting. Actively posting helps you get beyond the hurdle of perfection. No matter what parameters you decide ahead of time, your personality will come through, and by doing this, you can figure out your niche and create an authentic narrative.