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Will the Olympics ‘showcase effect’ draw American buyers to Paris?

Photo by Kevin Voigt on Getty Images

Inman | Lillian Dickerson

July 26, 2024 – After a bustling season of international sporting events, the capstone is finally at-hand: The 2024 Paris Olympics.

Officially beginning today, the Paris Olympics will bring tourists from across the globe eager to take in the sights, sounds and tastes of one of Europe’s most popular destinations. But will it also serve as a springboard for travel — and real estate transactions — farther afield?

As a longstanding model for tasteful luxury, France embodies “quiet luxury” in its lifestyle, and in more remote regions, “quiet life” travel trends that have risen in the past several years. These trends reflect a growing demand for understated luxury living, and its travel counterpart, which has travelers seeking out calm countrysides and secluded beaches to encounter a more peaceful travel experience.

As individuals travel to Paris for the Olympics this summer, will they latch onto these trends, and embrace them when it comes to real estate?

Read the full article: Will the Olympics ‘showcase effect’ draw American buyers to Paris?

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