Industry News

How to appeal to Gen Z buyers

Photo by Eliott Reyna on Unsplash

RISMedia | Jordan Grice

Millennial homebuyers may be the apple of every agent’s eye right now, but it doesn’t hurt to prepare for the next generation of potential clients.

According to recent reports, knowing how to market to Generation Z could be a boon for agents in the years to come.

The group of digital natives could make up a significant portion of the market sooner rather than later, based on a new report from®, which found that 40% of surveyed Gen Zers are planning to purchase a home in five years. Forty-five percent of respondents in the survey also indicated  they are already saving for a home.

Read the tips online here: Generation Z: How to Appeal to Future Homebuyers

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