Social Media

How this agent got $10M in sales from Instagram

Inman | Jimmy Burgess

When Heidi Harris moved from a farm in Maryland to Raleigh, North Carolina, she had a tiny sphere of influence. She needed to find people she could share her passion and excitement for real estate with, so she started on Instagram.

As Harris developed her Instagram presence, she focused on real estate, of course, but she also recognized that people are hungry for human stories, so that’s what she sought to share. And over the past two years, it has helped her significantly grow her engagement.

“We started out with a couple hundred followers, and I learned,” Harris said. “I got business. I networked. It’s social media, so I was social on it. And little by little, we’ve grown follower by follower.”

Read her tips here: $10M in sales from Instagram: Steal from this agent’s playbook

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