Industry News

How to win listings when inventory is low

This is a guest post from our partners at Old Republic Home Protection.

According to the National Association of REALTORS®, existing home sales hit a 14-year high back in August of 2020. In December 2020, existing home inventory fell to a record low of just 1.9 months’ supply! And there are no signs of the housing market slowing down anytime soon.

In a seller’s market, agents have to work a lot harder to find listings and present compelling reasons for sellers to want to list their homes.

The agents with inventory are those who put in the extra effort to strike oil in a seemingly tapped out well. Now is the time to focus on marketing yourself!

  • Get your name and face in front of as many people as possible—host or attend community events, either virtually or in person (only if it’s safe to do so, of course!)
  • Reconnect with old friends and reintroduce yourself to former clients
  • Create an effective marketing strategy to fill and manage your pipeline

Read the full article here: How to Win Listings When Inventory’s Low

Related posts

Helpful link roundup – coronavirus (4/28)


Washington and Idaho among top 10 fastest-growing states


Washington Realtors Legal Hotline video: when a seller backs out