The Seattle Times published a feature about a creative fundraising effort from Seattle Children’s – trading cards featuring Seattle Children’s youth and local Seattle celebrities. The John L. Scott Foundation underwrote the costs for this charitable set of cards.
Seattle Times | Larry Stone
When Jake Gustafson, the senior director of operations and development at Seattle Children’s Hospital, approached a cross-section of local celebrities about participating in a Topps trading-card project he had brainstormed, the reaction was overwhelmingly positive.
“I don’t know about you, but if someone asked me if I wanted my own baseball card, I would say yes,” Gustafson said with a laugh.
[…] In an epiphany last year, Gustafson decided to marry those two elements, particularly at a time when the card industry is booming again. He pitched to Butler the idea of marketing a set of Seattle Children’s baseball cards. Topps had never before done this kind of charitable project — 100 percent of the proceeds go to the hospital — but they jumped at the idea. Topps agreed to provide the expertise and production, the cost of which was underwritten locally by the John L. Scott Foundation.