John L. Scott CIO Teresa Duran penned a piece for the technology industry publication CIOReview. In her article, Teresa addresses how the real estate industry differs from others when it comes to technology.
Evolving consumer expectations are disrupting every industry, and the real estate industry is no stranger to this phenomenon. I lead the information technology department at John L. Scott, a brokerage company with a footprint across Washington, Oregon, Idaho and northern California. In my time working in the real estate industry, we have seen significant changes to the traditional brokerage model. For instance, the next generation of homebuyers has access to a multitude of information at their fingertips, which can challenge the status quo of purchasing and engagement preferences across every industry. Digital transformation and artificial intelligence have made purchasing, brand interactions, and complex transactions easier for consumers; from grocery delivery services to purchasing a vehicle online. Consumers want the purchasing process to be hassle-free, expecting certainty and value. They are increasingly willing to pay for services that offer convenience and depend less on human interaction to accomplish their goals.
To read the full article, click here: How the real estate industry differs from others when it comes to technology