Industry News Legal Issues News Technology

Use caution when sending automated marketing texts

Photo by rawpixel on Unsplash

Robert Freedman | REALTOR Magazine

If automated text messaging is part of your marketing strategy, you could be setting yourself up as a tempting target for plaintiff’s lawyers.

A growing number of class action lawsuits are claiming that automated text messages fall under the restrictions imposed by the Telephone Consumer Protection Act, a 1991 law that was enacted to curb unsolicited sales calls.

In the class action lawsuits, lawyers say the marketing texts, if they’re sent using auto-dialing technology, fall under the TCPA restriction.

To read the article and watch a video about this legal precaution, click here: Use Caution When Sending Automated Texts


Related posts

Multifamily and commercial investment continues to rise


ORHP: Coverage for unprotected/unknown pre-existing conditions


How to build your reputation as an agent