Inman | Bernice Ross
Persuasion is a tool of the trade for real estate agents. Negotiation is our bread and butter and a value proposition we tout with clients. Yet when it comes to the commission conversation, many agents seem to struggle.
Only a small percentage of agents understand how to effectively persuade sellers to list at a full commission. Instead, agents are often so desperate to get the listing that they cave in the moment the seller asks them to reduce their fee. It’s time to stop, and here’s how to do it.