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How to flip a negative review

Photo by Firmbee on Unsplash

Inman | Jay Thompson

Back in the day, I spent hundreds of hours talking to thousands of agents about reviews. How to get them, what to do with them and what not to do with them. In virtually every single conversation, this question came up: what happens if I get a negative review?

Understandably, people fear getting a negative review. Let’s face it, you have a tough job managing a complicated process. There are dozens of things that can send a transaction spinning out of control over which you have absolutely no influence. You are the client’s key contact and an easy target for finger-pointing when things go wrong, making it a virtual certainty that at some point you’ll be the recipient of a negative review.

Continue reading: On a positive note: How to flip a negative review

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