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Inman | Colin Hull
Two years ago, McKinsey estimated that generative AI could yield $180 billion-plus in value for the real estate industry; a figure I’d imagine has only gone up since. The potential of AI in our industry is huge, yet I’d argue that many real estate professionals are leaving a lot of its value on the table.
When ChatGPT was released in late 2022, excitement quickly reached a fever pitch. Usage surged in early 2023. However, by the following year, usage had stabilized and growth had flatlined. In discussing this and other AI trends with brokers and advisors at Engel & Völkers’ EVX conference, many corroborated this experience in their own businesses.
Read the full article: Stop Using AI as a Google substitute. Do this instead
