Inman | Darryl Davis
The changing of the seasons is always a great time to change up your strategies, especially when it comes to marketing and self-promotion. With spring “in the air,” I wanted to share my list of top 10+1 (because I couldn’t choose just 10) marketing ideas to help you get outside, in front of your farm area, and into the hearts of new clients.
1. Have a ‘pie party’ at least once a year
This is especially effective during holidays such as Easter or Mother’s Day. Send emails and postcards sharing when and where people can reserve their pie. You can also host a “build your own pie” get-together, which is a great way to connect and have a lot of fun.
2. Add pop-bys to your marketing calendar
Pick five to 10 past customers a month and surprise them with a quick pop-by and small gift. Here are some ideas:
- Starbucks card or frappuccino bottle with a tag: “Thanks a LATTE for being an awesome client!”
- Bottle of Simply Lemonade with a note, “You’re SIMPLY the best! Thanks for being a great client!”
- Cellophane bag with highlighters and a note, “Working with clients like you is the highlight of my career! Thank you!”
Read the full article: Top 11 marketing strategies that’ll help you spring into action
