Forbes | Regina Cole
The color chosen for 2023 takes a sharp turn away from the soft pastels, gentle neutrals and nature-based greens we have been seeing. The new color of the year is an explosive, unapologetic bright red called Viva Magenta.
“This is an unconventional shade for an unconventional time,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family, as well as one of the strongest and brightest the world has known.
Keep reading: The Pantone 2023 Color Of The Year Makes A U-Turn
