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We gave you 500 (pretend) dollars to invest in your marketing plan. Here’s where you spent it

Inman

When you first started out, you may have boot-strapped the marketing for your business. You may have taken advantage of no-cost options like social media to get your name out there in your community without an ad spend.

Over the past couple of years, you may have enjoyed such an active market that you didn’t need to spend much on marketing. In fact, your phone may have been ringing off the hook with eager buyers hoping that you had the magic formula for helping them to find one of the scarce listings in your low inventory market.

Now, as the market turns, you may find yourself having to put a little more time, money and thought into your marketing. Since that’s the case, we gave you a hypothetical scenario for this week’s Pulse: You have $500 to invest in your marketing plan right now. Where do you spend it?

Read the full article: We gave you 500 (pretend) dollars to invest in your marketing plan. Here’s where you spent it

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