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Five things to know before choosing a geographic farm

Photo by Evan Tahler on Unsplash


Inman | Jimmy Burgess

One of the core foundations of building a successful real estate business is geographic farming. Being the go-to agent for a specific neighborhood or area leads to consistent listing opportunities. What follows are the five things you need to know before you choose your first, or next, geographic farm.

1. Evaluate the total sales volume for the area or neighborhood
All neighborhoods are different. The first area we want to evaluate is whether there is enough total sales volume in the potential farm area to warrant our focus.

Keep reading to learn more: 5 things to know before choosing a geographic farm

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