Industry News

Getting inside your clients’ heads

This is a guest post from our partners at Old Republic Home Protection.

Let’s face it, we’re all a little self-absorbed. Our personal hopes, fears, and dreams dominate our thoughts, and even the most altruistic people get lost in themselves on occasion.

That said, real estate sales are all about helping people achieve their American dream, and your success hinges on your ability to get outside of your head and see the world from a different point of view.

To Each Their Own Home Sweet Home
By age four or five, most of us understand that our best friend doesn’t share our passion for fish sticks or our obsession with the color blue… but it’s easy to forget when we become emotionally invested in our opinions.

Despite all your training as a real estate professional, you may be floored when your buyer passes on that perfectly quaint country cottage by the lake, forgetting that her dream home isn’t your dream home.

Keep reading: Getting Inside Your Clients’ Heads

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