John L. Scott launches new Buyside equity components with Priority Home Lending

After immense success with Buyside’s Home Valuation Pages, John L. Scott has expanded our relationship with Buyside and brought Priority Home Lending into the partnership. In 2020 alone, Buyside helped John L. Scott reach over 50,000 unique homeowners, equating to over $35B in listing opportunities for our broker associates.

“We’re excited to grow our relationship with Buyside by bringing in another strong partner, Priority Home Lending, into the mix. Our first year on Buyside exceeded expectations in adoption and ROI,” said John L. Scott’s Vice President of Ultimate Client Relationship & Digital Strategies, Emmanuel Fonte. “Now it’s time to have our affiliated partners experience the same success.”

John L. Scott partnering with Priority Home Lending is the largest of the recent brokerages that have rolled out this new product enhancement with Buyside. In addition to the enhanced John L. Scott Home Valuation Pages, Priority Home Lending has also made the decision to roll out their own branded page for their 16 loan officers to engage clients.

“We’ve heard a lot about Buyside from John L. Scott, and are happy to see Buyside’s recent development was in an area that we can now benefit from as well. Our Loan Officers are looking forward to the new tool” states Chris Lopez, President of Priority Home Lending.