Inman | Marian McPherson
Instagram is the perfect social media platform for real estate — there’s plenty of opportunity to make followers ogle at property photos, fall in love with listings through innovative IG stories and get a sneak peek into your day-to-day business through IGTV. So, why are only 39 percent of agents regularly using the platform?
According to Co-Founder of Curaytor, a real estate-focused digital marketing firm, Chris Smith, Instagram mystifies most agents who are used to the rules and etiquette of other platforms, such as Facebook and Twitter. Smith says they fail to realize that Instagram thrives on visuals and storytelling, not one-off statuses or links.
“Instagram is sort of becoming the internet,” he said. “At a recent conference, someone said, ‘Facebook is Google, and Instagram is Google Images.’ That’s the new internet, and that’s where people start now.”
Read the round-up here: 5 mistakes that’ll derail your Instagram
