Inman | John Giffen
I tell agents getting a listing is relatively easy if you are prepared and know how to present your value proposition to a prospective seller. Once you get the listing, selling it takes work.
That work begins with pricing the property accurately. Our first job as a listing agent with the seller is to partner together in establishing the right price before putting the property on the market.
Every agent should know that a new property listing should be correctly priced before the ink on the listing agreement has time to dry. A brand-new listing always appears on MLS on the “hot listings” page or at the top of the active property list. Newer listings usually sell for a higher price than properties listed on the market for a more extended period. As the weeks pass, potential buyers begin to wonder why it hasn’t already sold.
Read the article here: Where are the offers? How to avoid the overpricing mistake