Best Practices Industry News Marketing Marketing News Sales

Five tips to avoid overpricing a listing

Photo by Sabine Peters on Unsplash

Inman | John Giffen

I tell agents getting a listing is relatively easy if you are prepared and know how to present your value proposition to a prospective seller. Once you get the listing, selling it takes work.

That work begins with pricing the property accurately. Our first job as a listing agent with the seller is to partner together in establishing the right price before putting the property on the market.

Every agent should know that a new property listing should be correctly priced before the ink on the listing agreement has time to dry. A brand-new listing always appears on MLS on the “hot listings” page or at the top of the active property list. Newer listings usually sell for a higher price than properties listed on the market for a more extended period. As the weeks pass, potential buyers begin to wonder why it hasn’t already sold.

Read the article here: Where are the offers? How to avoid the overpricing mistake

Related posts

Inventory insanity: Why are there no homes for sale?


Five tips to beat the Q3 fatigue and get your groove back


UW Study says a boost in affordable housing would come from condo reform