John L. Scott Real Estate names new Director of Luxury Marketing
Alexa Upper is one part of the recent expansion in Exceptional Homes by John L. Scott
John L. Scott Real Estate has brought on Alexa Upper to oversee the company’s luxury homes division, Exceptional Homes by John L. Scott. Upper brings seven years of experience to the Director of Luxury Marketing role, which will oversee the growth of the company’s department focused on luxury homes in Washington, Oregon, Idaho and Northern California.
Before joining John L. Scott, Upper worked at JayMarc Homes, a Mercer Island-based luxury homebuilder, for seven years. During this time, she progressed from a Graphic Design Contractor, to a Marketing & Design Coordinator role and finally ended as Marketing Manager for JayMarc Homes.
As the years progressed, Upper’s roles at JayMarc Homes evolved along with the direction of the company, which did not initially focus on luxury homebuilding. Due to this, she was an instrumental part of the brand’s expansion into the luxury space in the Puget Sound.
“I’ve been fortunate in my career that I had the opportunity to oversee a real estate brand’s evolution into the luxury market,” said Upper. “I am looking forward to taking that concept to the next level at John L. Scott. Exceptional Homes. John L. Scott is recognized as a leader in Pacific Northwest luxury, and I aim to further build the brand so we can best serve the area luxury market.”
In addition to Upper’s new role, Exceptional Homes by John L. Scott is adding Julia Nordby to the team as Luxury Global Liaison. In this position, Nordby will be instrumental in identifying trends and opportunities in the global luxury market to ensure John L. Scott’s luxury strategy continues to evolve. Through equal parts consultation and collaboration, Nordby will serve as an advocate and champion for what global luxury looks like at John L. Scott.
Both Upper and Nordby will work closely with John L. Scott’s marketing department to support brokers who help luxury clients across the John L. Scott network.
“Exceptional Homes by John L. Scott was created with the intention of providing an elevated level of support to our brokers and clients in the luxury space,” said Jennifer Lind, Vice President of Business Strategy at John L. Scott. “John L. Scott has raised the bar in both traditional and luxury markets, and with the addition of Alexa and Julia, we are primed to lead Exceptional Homes into the next chapter of luxury across the brand.”
Upper has a Bachelor of Arts degree in visual communication and a minor in business from Seattle Pacific University. In addition to her new role as the Global Luxury Liaison, Nordby is currently an Office Leader in the Bellevue-Main office, has worked in the real estate industry for 25 years.