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Stats show importance of high-quality photo and video in real estate

Photo by JESHOOTS.COM on Unsplash


RISMedia outlines the importance of high-quality photography and videography as part of your real estate strategy. Top notch photos are more than just something pretty to look at – they produce results. For example, a home with only one photo online spends an average of 70 days on the market, while one with 20 photos spends an average of 32 days on the market. 

It might seem obvious—or go without saying—that good photography and videography are critical for your success as a real estate professional.

But when you dig into the numbers, just how much of an impact good visuals make borders on shocking. Check out some of these stats:

– Homes with high quality photography sell 32 percent faster.
– Homes with more photos sell faster, too. A home with one photo spends an average 70 days on the market, but a home with 20 photos spends 32 days on the market.
– For homes in the $200,000 to $1 million range, those that include high-quality photography in their listings sell for $3,000-$11,000 more.

To read the full piece, click here: Shocking Stats About the Importance of Photography in Real Estate

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