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The case for live video versus virtual reality in listings

Photo by Jakob Owens on Unsplash

Whereas virtual reality (VR) hasn’t reached broad adoption yet and brokers feel it cuts them out of the marketing process, incorporating live video into a marketing plan can be an effective way to open a dialogue with potential buyers. 

Carrie Law | Inman

For agents who want to boost their online marketing, virtual reality (VR) is no longer the most exciting tool on offer. It’s still effective, but live video is coming and in some ways works even better — especially when it comes to selling new houses or apartment developments.

After several years on the market, virtual reality still hasn’t attained anything near full adoption in real estate marketing. Mike DelPrete presented several reasons why in an Inman article last year.

[…] While VR gives buyers more information about listings without having to talk to an agent, live video excels at putting the agent back into the center of the transaction.

To read the full article, click here: Why live video beats virtual reality in listings every time

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