Industry News News Real Estate Trends Surveys

More Americans are using real estate brokers than ever before

Photo by rawpixel on Unsplash

A recent study found a full 90 percent of consumers use brokers to buy and sell their homes, which is a survey high. 91 percent of millennials use real estate agents in transactions, while the older generation’s use of brokers has reduced.

More Americans are using real estate agents to buy and sell their home than ever before, even among the younger generations.

A new Harris Insights housing consumer study, which was underwritten by the California Association of Realtors, The CE Shop and REAL Trends, shows a full 90% of consumers use real estate agents to buy and sell their homes. This is a survey high, and is up 5 percentage points from the last study in 2014 and up 9 percentage points from the first study conducted in 2001. The study asked the opinions of 1,000 people who had either bought or sold a home in the last six months.

And despite fears that Millennials are replacing real estate agents with technology, the study found that is not the case, and 91% of those ages 18 to 34 used real estate agents in their transaction. That number is slightly higher among Gen Xers, or those ages 35 to 44 years old, at 94%.

To read the full story on HousingWire, click here: More Americans are using real estate agents than ever before

Related posts

Where should I post? 3 steps for choosing a social media platform


2021 home improvement projects with the highest ROI


11th-hour tips to win the hottest season of the year