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Dogs are top driver for millennial home buyers

Photo by Tikkho Maciel on Unsplash

A recent poll indicates millennials may be highly motivated by their furry friends to take the home-buying plunge. Small or non-existent yards for dogs, pricey pet rent fees and breed restrictions can all be major factors in the decision of many millennials to explore home-ownership. Homes that offer deluxe amenities for dogs can be major pluses for millennials who may be choosing to postpone or forego having children, opting for a pet instead. 

Nicole Spector | NBC News

Millennials are now leading the pack of home buyers, and what’s one incentive driving them to take the mortgage plunge? Their dogs.

A recent survey conducted by Harris Poll on behalf of SunTrust Mortgage found that 33 percent of millennial home buyers’ decision to buy a home was driven chiefly by their dog. Furry friends outranked wedding bells (25 percent cited marriage as their top motivator for buying a home) and kids, too (only 19 percent said birth of a child was their prime incentive).

And even those millennials who don’t yet own a home but are planning to are prioritizing pups, with 42 percent of those surveyed by SunTrust saying a dog — present or future — is a key factor in their home purchasing decisions.

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