By Inman
Image courtesy of Facebook, business.facebook.com
Mor Zucker became a real estate agent as a newbie at a brokerage full of industry veterans, and was given a very specific formula of how to do real estate: spend a lot of money on print marketing. However she thought about marketing differently, saying “Why would I be advertising where I don’t spend my time? All of my friends are on Facebook.” Within just a few months of becoming a realtor, her personal website generated more hits than her coworkers. And in one month, she had more hits on her website than her brokerage. What’s the trick? Watch her presentation to learn more.
