RIS Media published an article from Buffini & Company on generating leads. Ultimate Client Relationship® is all about knowing our clients, giving valuable service to them and those they care about. Our role is to engage with our database. This group consists, not only our friends, family and sphere of influence, but social media connections, preferred vendors, business owners, networking groups, fellow brokers and occasionally, cross sales customers. When you look at your database this way, you see that the possibilities are greater than previously thought.
Here are a couple of the highlights from the article.
Think like a sprinter. Many real estate professionals fall into the trap of equating productivity with working nonstop. When you work in marathons, you end up stressed out and ineffective. However, when you work in sprints—that is, set periods of intense focus followed by a period of rest—you’re able to give the best of yourself to your leads and clients.
Commit to a system. Systems help you stay organized so you can manage the priorities of your day. When you have a system for generating leads, not only will you consistently generate leads when things are calm, but those good habits will carry over and allow you to generate leads when things are hectic, as well.
Connect with your clients. When you work by referral, the relationships you develop with your clients drive your business. The better the service you offer, the more likely they are to refer you to their family, friends and connections.
Here’s a link to the entire article.