Building Business

How to Boost Your Referrals This Thanksgiving Season

By Liz Dominguez | RIS Media, Housecall

Thanksgiving is the perfect time of year to check in on clients and boost your referrals. Without constant follow-ups, clients will likely forget about a real estate agent that helped them buy or sell a few years back. Here are some tips for staying top of mind so you receive a constant string of referral business:

Throw a party. Everyone likes an excuse to go out for free entertainment and food. What better way to show clients you care than throwing a party in their honor? A client Thanksgiving is the perfect occasion for letting them know how thankful you are for their business.

Give away goodies. If a party is too big of a commitment, set aside a day or two for laid-back holiday meetups in the office. Decorate the space with seasonal decor and give away themed goodies, such as pies, apple crisps or other autumnal treats.


Send a holiday email. At the very least, send your clients a Happy Thanksgiving email. Try to personalize it for every recipient, if possible. Also, include a seasonal picture of yourself or your team so it doesn’t come across as generic and forgettable.

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