Building Business

How to Boost Your Referrals This Thanksgiving Season

By Liz Dominguez | RIS Media, Housecall

Thanksgiving is the perfect time of year to check in on clients and boost your referrals. Without constant follow-ups, clients will likely forget about a real estate agent that helped them buy or sell a few years back. Here are some tips for staying top of mind so you receive a constant string of referral business:

Throw a party. Everyone likes an excuse to go out for free entertainment and food. What better way to show clients you care than throwing a party in their honor? A client Thanksgiving is the perfect occasion for letting them know how thankful you are for their business.

Give away goodies. If a party is too big of a commitment, set aside a day or two for laid-back holiday meetups in the office. Decorate the space with seasonal decor and give away themed goodies, such as pies, apple crisps or other autumnal treats.


Send a holiday email. At the very least, send your clients a Happy Thanksgiving email. Try to personalize it for every recipient, if possible. Also, include a seasonal picture of yourself or your team so it doesn’t come across as generic and forgettable.

Click here to read the full article.

Related posts

Hear from industry leaders during LeadingRE Webinar Week


8 Reasons to Work with a Broker


8 reasons sellers aren’t selling (and how to get them off the fence)