We’ve heard it said, “All things being equal, people will do business with people they know, like and trust.”
“Like”… that word might mean different things to each person. Facebook certainly has impacted how we think of that word.
What got me thinking about all of this is? A great friend of mine sent me an article https://www.linkedin.com/pulse/unique-habits-ridiculously-likeable-people-dr-travis-bradberry that I devoured instantly.
“Too many people succumb to the mistaken belief that being likeable comes from natural, unteachable traits that belong only to a lucky few—the good looking, the fiercely social, and the incredibly talented. It’s easy to fall prey to this misconception.” If the adage is true about people doing business with people they like… then, shouldn’t we all be working at (sounds like an oxymoron) being more likeable? Read it and see.
Real estate sales (at John L. Scott, we would express this as consultation) has become more relationship-oriented; more relational than transactional. People want to do business that way; can you blame them? The trust factor between human beings (and especially as it relates to business) is perhaps at an all-time low. Consumers are worried about being scammed and taken advantage of. They want to do business with someone they know, like and trust.
Through the prism of Ultimate Client Relationship®, we accomplish building trust through giving, rather than getting. When we genuinely care about the other person; focusing on their needs, their wants, their hopes, we experience a higher level of trust, and they pay that trust forward by recommending us to those they care about.
As I read the post, I was reminded of a book I read last year, “Love is the Killer App” by Tim Sanders. It’s worth checking out.
How can you focus on being likeable this week? Do that! You’ll have a better life and a more powerful business.