In order to impress home buyers, it’s important to be a master of your local market data. That means knowing everything about neighborhood sales; how long a particular home has been on the market, how much the average price of a particular type of home has changed in recent months, and when a certain home had a price reduction.
Give buyers an in-depth, locals-only look at the neighborhood, including telling them the best time to get a table at a popular restaurant and which streets are part of a flood zone.
Point out the ideal use of a home, showing buyers how an awkward room could be transformed into another bedroom, or why the home might work best as a rental or investment property.
Finally, be a relationship-builder. Forge bonds with local lenders, handymen, and other providers and learn how other brokers handle negotiations so that your clients can have a competitive advantage.
Source: REALTOR® Magazine
