Find your real estate focus and motivation every day

Woman Doing Yoga Meditate Outside

Most people become agents because they:

  • Want to be their own boss and have control of their schedule.
  • Don’t want to be told what to do and when or how to do it.
  • Want to be financially secure, if not rich.

The first two goals are easy, but this third one is the challenge, and it requires focusing on what you need to be doing on a regular basis to stay on track. Ask yourself if you want to be one of the 99.9 percent of agents who accomplish the first two things but never the third.

Your success will be determined by three things:

1. You must be willing to do what you don’t want to do when you don’t want to do it at the highest level. There are a lot things agents don’t like doing in real estate — lead follow-up, negotiating with difficult clients, prospecting expired listings, and so on. Your willingness to overcome those things — wake up early, go out there and do the absolute best you can — is what you need to do in order to be successful.

2. Embrace the fact that repetitious boredom pays off. Think about where your paycheck is coming from today — probably from the repetitious boredom that you were involved with three to six months ago. Cleaning up your database, following up with past clients, pursuing leads — that’s repetitious and can be really boring … but it pays off. While you’re in the middle of those boring tasks, remember that there’s a light at the end of the tunnel, but if you give up on those tasks, there is no light.

3. You must know your personal early warning signs. How many contacts do you need to make per day to keep your pipeline full of inventory that eventually leads you to a paycheck? If you’re not making those contacts, then that’s an early warning that you’ll be in financial trouble in a few months.

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