Best Practices Social Media

Go Where the Leads Are

Computer Keyboard With Social Media Keys

If you’re a real estate professional and aren’t using social media to maximize your business, you’re leaving a lot of money on the table. That was the message of the latest installment of RISMedia’s monthly Agent Webinar Series, where Mike Bjorkman from HomeSmart NCG and Deanna Miller from Stark Social Media Agency broke down how to capitalize on the world of social media and turn those online relationships into leads you can quantify.

During the Webinar “Close 50+ Deals a Year with Social Media,” held April 15 and sponsored by and Quicken Loans, moderator Terri Murphy led attendees on a 60-minute excursion into the world of Facebook, Instagram, LinkedIn and more, as Bjorkman and Miller shared their experiences of what works on the Web and how others can replicate their success.

According to Bjorkman, Facebook is “the most powerful way to get in front of your audience.” He suggests filling out your profile fully, and using it properly – after all, REALTORS® should “go where the leads are.” With 42 percent of buyers using social media and 90 percent of buyers starting a search online, agents would be remiss to ignore such a vast land of opportunities.

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