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What Agents Need to Talk About When They Talk About Commissions

Inman | Bernice Ross

Anywhere’s settlement agreement of $83.5 million in the so-called “bombshell lawsuits” (Moehrl and Burnett/Sitzer) is a watershed moment that will ultimately force buyer agents to negotiate their commissions directly with the seller and/or their buyer. If you want to be a viable buyer’s agent a year from now, you must take immediate steps to make dramatic changes in your buyer value proposition including how you will negotiate your commission.  

The most important steps you need to take today

In terms of the buyer side of the transaction, top-producing buyer agents typically conduct a detailed buyer interview where they uncover their buyer’s most important needs and wants. On the other hand, virtually no one shows the buyers all the work that is necessary to close a transaction. 

This list provides a general overview of the steps you need to take today to show your value to buyers and earn that buyer-side commission. The time to prepare is now.

Read: What agents need to talk about when they talk about commissions

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