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Scroll smarter: Social media do’s for real estate pros

Inman | Jessi Healey

Mastering social media is no longer optional for real estate professionals; it’s a cornerstone of building trust, showcasing expertise and connecting with clients in meaningful ways. But knowing how to navigate these platforms with professionalism and authenticity is where the magic happens.

As you plan your strategy for the next year, quarter or even next week, now’s the perfect time to refine your approach. Proper social media etiquette isn’t just about what you post; it’s about how you show up online, the tone you set and the relationships you build.

Read the full article: Scroll smarter: Social media do’s for real estate pros

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