Best Practices Building Business Marketing

Be different. Be special. Be the expert your clients need now

Inman | Nikki Buckelew

As all eyes have turned toward the implementation of the terms of the National Association of Realtor’s settlement, agents and coaches are talking about how to define the service they provide and communicate its value.

Moving into the role of expert — and expressing that expertise through effective branding and marketing — fast-tracks the process of developing professional relationships and convincing a significant market segment that you’re the right option for their highly specialized real estate needs.

Continue reading: Be different. Be special. Be the expert your clients need now

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