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Stop selling simply bricks and mortar. You’re selling a lifestyle

Inman | Adria Lawrence

In today’s dynamic real estate landscape, the true essence of a home extends far beyond its physical structure. With nearly 20 years in the industry, my philosophy is centered around the concept of “selling a lifestyle.”  

I am known for using #changingpeopleslifestyle on my social platforms. That’s because my approach goes beyond just finding a house for my clients. It’s about aligning their aspirations with the perfect space, ensuring that every nook of their new home resonates with the lifestyle they have dreamt of. 

So, how can you embark on selling a lifestyle? Let’s dive in.  

The concept of selling a lifestyle is about integration — melding a client’s vision of life with the tangible elements of a home. It’s not just about the number of bedrooms or the square footage; it’s about how the sunlight will hit the kitchen counter or how the backyard is where their future children will play.

Read the full article: Stop selling simply bricks and mortar. You’re selling a lifestyle

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