Inman | Jimmy Burgess
Leads are the lifeblood of any successful business. This article shares 24 unique ways to keep a steady flow of leads coming into your business in 2024.
1. Use QR codes to attract buyer leads
QR codes have become widely utilized since the pandemic, but many agents have been slow to apply them in their marketing. The ability to direct buyer prospects to a lead capture page for desired information is a unique way to leverage the capabilities of QR codes in marketing.
Here are a few ways to use them to capture leads:
- QR code on the yard sign for property details or video.
- QR code on mailer to luxury rental apartment complexes directing them to a free report with “7 Secrets That Make Owning a Home Easier Than Most Renters Realize.”
- QR code on a marketing piece targeting investors titled “3 Things Every Real Estate Investor Should Know Before Buying Their First (or Next) Investment Property.”
Read the full article: 24 of the best ways to generate leads in 2024
