Inman | Laura Stace
Responding to all reviews is a must for real estate professionals — the good, the bad and the ugly. Why? Well, for bad reviews it gives you the opportunity to address any facts that may be detrimental to your reputation, it shows that you can take criticism with grace, and also that you take the time to correct anything that your client is aggrieved about.
I won’t dive into bad reviews in this column, but I will address good reviews and how to respond.
Responding to a good review shows you appreciate the time that it took your clients to write the review and that you are grateful for their kind words and endorsement. It helps further your relationship with those clients, and demonstrates to potential clients that may be reading just how much you value personal relationships.
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