RISMedia | Jesse Williams
Whether this aspect of the business is the most exciting part of your job or the most dreaded; whether you thrive in listing presentations or struggle, no agent will dispute that these meetings can test the abilities of even the most confident and seasoned real estate professional. In a very short period of time under a lot of pressure, you must bring it all together—your local knowledge, marketing acumen, experience, accomplishments and personality—to convince someone that you’re the right person to sell their house. Because every listing and agent is different, there are no scripts for these scenarios. But that doesn’t mean there aren’t a few points you should always touch on if you want to win the listing.
Read more: 4 things you should never leave out of a listing presentation
