Best Practices Marketing Ultimate Client Relationships

9 mailing ideas that your relationship database will love

Emmanuel Fonte | Director of Ultimate Client Relationship®

If you put some effort into your direct mail and turn it into something that recipients will find useful, they’ll keep it — and you’ll get to be top-of-mind for them.

This article, 9 direct mailing ideas that your list will love — and remember, recently published in Inman, suggests sending direct mail about food, arts and entertainment options or sports and the outdoors. If it’s good, recipients will treasure it.

Some agents might believe that direct mail is going the way of the dinosaur. No one even reads it — it just goes straight into the trash. (Or the recycling bin.)

I don’t believe that’s true. If you put some effort into your direct mail and turn it into something that recipients will find useful, they’ll keep it — and you’ll get to be top-of-mind for them…and also anyone who happens to wander through the kitchen and see what is featured on the door of the refrigerator.

Showcase how well you know your recipients’ neighborhoods. Saved searches in Property Tracker® generate MarketInsights™, which demonstrate the hyper-local expertise those neighbors want.

The article covers some creative ideas to connect with your relationship database.

  • Food-and-drink-related ideas
  • Entertainment-related ideas
  • Outdoors or sports-related ideas

Read the entire article: 9 direct mailing ideas that your list will love — and remember

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