inman | Phillip Cantrell
[…]What we do is a critical component in a process that is, for many consumers, the single most important financial investment they will make in their entire lifetime. Yet because this process happens so infrequently for most people, it is also probably the one event in a lifetime they have the least experience to do correctly.
Consequently, this means the average consumer can be the poster child for catastrophic mistakes and vulnerable to being taken advantage of by the unscrupulous.
Outside of a well-trained practitioner, almost all available information on the process is published with an intentional slant and not designed as pure education for the consumer. Therefore, it should be viewed as an honor to serve in this role of protector.
Read more: Being in the real estate industry is the best gift you can give yourself
