Building Business Marketing Social Media

Education is power: Leverage your social media to educate your clients

Inman | Laura Stace

Social media is a valuable tool for real estate agents — it allows you to showcase listings to potential buyers, highlight sales and successes to potential clients, and share your personality with those who might be considering working with you. A well-planned and executed social media content strategy should be a part of every agent’s marketing plan.

When creating your content plan, be sure to include posts highlighting your knowledge by educating the audience on your field of expertise. Below I share seven ideas for educational content for social media.

Read more: 7 educational posts that belong in your social media rotation

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