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Redefining Real Estate: The Influence of Artificial Intelligence

RISMedia | David Bluhm

Most of the recent excitement over Artificial Intelligence has centered on generative AI, or more specifically, the ability of a chat bot to generate informed responses to complex inputs. While AI’s capabilities have an obvious potential for automatically generating property descriptions and marketing content, improving ad targeting, and managing customer service responses, AI will play a much broader role across the residential real estate ecosystem.

Read more: How artificial intelligence will change real estate: Should we brace for impact or embrace it?

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