Puget Sound Business Journal | Suki Altamirano
[…] Trust and reputation are inherently linked and when times get tough, consumer trust is more important than ever as consumers become increasingly selective regarding how (and where) they spend their dollars. Maintaining media coverage in your favor and sharing thought leadership that brings to life who you are, what you do, why it’s important and how it can better other people’s lives will help you garner trust and maintain relevance. A good reputation shapes your public perception; it validates your business, your products, your services.
