Inman | Christy Murdock
I write a lot of property descriptions for agents and brokers throughout North America, and often, as part of the research process, I look at the previous description for property details or look at descriptions for listings in the same neighborhood to get insight on location and amenities.
In doing so, I see my fair share of poorly written property descriptions, but more importantly, I see information and phrases that should never appear in a property description. Some of my clients’ multiple listing services flag questionable words and phrases, while others do not. Some of my clients take my fair housing-related recommendations with good grace, while others do not.
Continue reading: 15 ways your property descriptions could violate fair housing
