Inman | Scott Shapiro
Facebook Live is a tool that connects broadcasters to their fans to enable real-time broadcasting, empowering the world to create, share, and connect around live moments.
The interactive elements of Facebook Live help broadcasters receive real-time feedback from their fans, and create a social viewing experience for fans to engage with one another and directly with the broadcaster. Facebook Live stays relevant and useful beyond real-time viewing as well, with content posting to Facebook as Video-on-Demand after the live broadcast is over.
Now you may wonder, how does this help me as a real estate professional? By going Live, agents and property managers can take clients on a tour of a listing during a real-time, interactive broadcast—a virtual open house. You don’t need a fancy camera or crew, just a smartphone. A partner can help you make the most of your Live open house.
Keep reading: How to use Facebook Live for a successful open house
